DSS for best e-commerce selection using AHP-WASPAS and AHP-MOORA methods

نویسندگان

چکیده

eIQ Consumer Pulse 2019 determines the 6 largest e-commerce in Indonesia, namely Blibli, Bukalapak, JD.id, Lazada Shopee and Tokopedia. This is due to an increase transactions. The COVID-19 pandemic, which emphasizes social distancing physical distancing, has also played a role increasing these Indonesia predicted become market leader Southeast Asia this. On other hand, each customer their preferences choosing use Various criteria make customers confused intense competition between companies. DSS solution right for customer's preferences. AHP-WASPAS AHP-MOORA methods can be used calculations determining favorite Indonesia. CRISP-DM framework helps preparing research flow well. 3 decision-makers are provide weighting using AHP. results of this study indicate that Tokopedia alternative best e-commerce, with preference value 0.8964 0.4245 AHP-MOORA. second third places Bukalapak Lazada, respectively. by decision-maker, normalization process calculation technique have significant impact on ranking results.

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ژورنال

عنوان ژورنال: Matrix

سال: 2021

ISSN: ['2088-284X', '2580-5630']

DOI: https://doi.org/10.31940/matrix.v11i2.2306